Recognizing, understanding and fulfilling customer needs is fundamental to entrepreneurial success. Company founder Bruno Guntern was guided by this from an early stage. In the early 1990s, he spent several months in the USA as a salesman in a sports shop in San Francisco and was inspired by the trends across the ocean. He also kept a watchful eye on the ski slopes at nearby Lake Tahoe, where the enthusiastic skier spent his weekends in winter. Back in Switzerland, he took a job as a ski instructor in the Engadin. In the sophisticated mountains of St. Moritz, he noticed that, in contrast to the USA, there was a lack of affordable clothing for sporting activities in the cold season.
He filled this gap in the market in 1991 by founding the Swiss brand BELOWZERO. The high-quality technical clothing continues to delight recreational athletes to this day. With fresh designs and high-quality materials, the company appeals to people who are active and love the mountains, as well as all those who value high-quality work clothing in their everyday working life.
From the very beginning, BELOWZERO knew how to skilfully combine functionality with the latest trends without being too fast-moving. The versatile products with the revolutionary all-over prints and the special material mix have always characterized the brand.
With the Alps at its heart and decades of experience in the development and manufacture of outdoor and winter clothing, the company produces honest, contemporary products that are fun and pleasing.
The current BELOWZERO winter collection builds on this tradition, reviving the proven values of durability paired with countless technical details. The company understands durability as the epitome of sustainability, with a careful approach to natural resources. All this without compromising functionality. Quality assurance has always been carried out directly at the production facilities over the years, while simultaneously ensuring fair working conditions.
BELOWZERO – durable, quality-conscious and sustainably designed.
Our values
Swissness
The brand is deeply rooted in Swiss values, which stand for precision, reliability and a close connection with nature. These principles shape our actions and our products, which are manufactured with a clear commitment to Swissness and quality.
Quality and durability
At Belowzero, we place great emphasis on producing high-quality, durable products that perform reliably even under extreme conditions. Our goal is to always meet the needs of our customers through sophisticated designs and first-class materials.
sustainability
The use of recycled materials and environmentally friendly production methods is at the heart of what we do. We are continuously committed to reducing our environmental footprint and promoting sustainable practices in every step of our production.
Functionality
Belowzero products are specifically designed to meet the demands of outdoor and urban adventures. They offer optimal protection, maximum comfort and maximum freedom of movement so you can enjoy every adventure without worry.
Mission and Vision
Our mission is to create durable and functional products that offer maximum comfort in daily life and leisure, ideal for outdoor activities and everyday use. We focus on versatile, stylish solutions made from sustainable materials to minimize our ecological footprint and protect the environment.
Our vision is to revitalize the brand and appeal to a sporty, style-conscious clientele. At the same time, we want to encourage greater sustainability and a more conscious lifestyle. Our products should be feel-good items that convey the joy of an active life and winter sports, without focusing on professional performance.
Our team
