Recognizing, understanding and fulfilling customer needs is fundamental to entrepreneurial success. Company founder Bruno Guntern was guided by this from an early stage. In the early 1990s, he spent several months in the USA as a salesman in a sports shop in San Francisco and was inspired by the trends across the ocean. He also kept a watchful eye on the ski slopes at nearby Lake Tahoe, where the enthusiastic skier spent his weekends in winter. Back in Switzerland, he took a job as a ski instructor in the Engadin. In the sophisticated mountains of St. Moritz, he noticed that, in contrast to the USA, there was a lack of affordable clothing for sporting activities in the cold season.
He filled this gap in the market in 1991 by founding the Swiss brand BELOWZERO. The high-quality technical clothing continues to delight recreational athletes to this day. With fresh designs and high-quality materials, the company appeals to people who are active and love the mountains, as well as all those who value high-quality work clothing in their everyday working life.
From the very beginning, BELOWZERO knew how to skilfully combine functionality with the latest trends without being too fast-moving. The versatile products with the revolutionary all-over prints and the special material mix have always characterized the brand.
With the Alps at its heart and decades of experience in the development and manufacture of outdoor and winter clothing, the company produces honest, contemporary products that are fun and pleasing.
The BELOWZERO winter collection 2024/25 follows on from this and revives the proven values of durability paired with countless technical details. The company sees durability as the epitome of sustainability with careful use of natural resources. All this without compromising on functionality. Over the years, quality assurance has always been carried out directly in the production facilities while ensuring fair conditions.
BELOWZERO – durable, quality-conscious and sustainably designed.
Our values
Swissness
The brand is deeply rooted in Swiss values, which stand for precision, reliability and a close connection with nature. These principles shape our actions and our products, which are manufactured with a clear commitment to Swissness and quality.
Quality and durability
At Belowzero, we place great emphasis on producing high-quality, durable products that perform reliably even under extreme conditions. Our goal is to always meet the needs of our customers through sophisticated designs and first-class materials.
sustainability
The use of recycled materials and environmentally friendly production methods is at the heart of what we do. We are continuously committed to reducing our environmental footprint and promoting sustainable practices in every step of our production.
Functionality
Belowzero products are specifically designed to meet the demands of outdoor and urban adventures. They offer optimal protection, maximum comfort and maximum freedom of movement so you can enjoy every adventure without worry.
Mission and Vision
Our mission at Belowzero is to offer our customers high-quality, durable and functional products that offer maximum support and comfort in everyday life as well as during sporting activities in the mountains. With our products, we enable our customers to make just one purchase and use it in different situations without having to buy multiple products. We consistently use sustainable materials to minimize our ecological footprint and at the same time guarantee our customers a good look
Our vision is to revive Belowzero and win back sporty, fashion-conscious customers. We don't just strive to offer products, but to inspire a movement for sustainability and conscious living. We want our customers to feel as deeply connected to our products as we do to our Swiss homeland. Our products should not only serve as feel-good items, but also embody the joy of an active lifestyle or winter sports, without exclusively targeting athletic performance.
Our team
